Can someone introduce you?
Before you send us a deck… have a think. Perhaps you know someone that we also know and trust? If so, a good introduction is always the best way to reach out versus a cold email. We value intros from fellow entrepreneurs (bonus if they are our portfolio founder), former employers or good VCs.
No intro? No problem!
Intro helps but a good clean cold e-mail will do to get us interested. This is how to best reach out to us if you’re going with a cold e-mail:
- Make it short – max 3 paragraphs
- Grabs our attention – write the most amazing thing about your business first!
- Tell us who you are and why you are relevant.
- Tell us what you are working on.
- Tell us how we can help.
- Attach a deck in PDF
- Again, make it short!
What makes a quality deck?
- make the deck super clean – unless you’re a designer, go for simplicity, not being fancy, content is key here
- cover the key areas:
- Team – most important part!
- Problem & Solution
- Why now?
- Traction & Key Metrics – actual, not planned
- Market Size – actual value in dollars per year
- Initial business model
- help us understand the industry at a glance & don’t make us think and you’ll be good.